5th March 2010

Thames Card Technology has produced the first UK customisable prepaid MasterCard® gift cards.

These cards, issued by Newcastle Building Society and offered through Quantum Card Services, use Retransfer printing technology enabling images that cardholders upload via Quantum’s website to be used to create a fully personalised gift card that can be used at any MasterCard® outlet worldwide.

Card customisation has already been proven to result in increased transactions, acquisition and retention rates in traditional card markets. It will also offer an immediate differentiator for marketing purposes, particularly important in the ultra-competitive prepaid market

The service is provided in conjunction with the Serverside Group a global technology leader in digital card design to ensure that the images meet with MasterCard® design requirements.

The result is a high quality bespoke product that gives the customer the opportunity to make a gift card far more personal.

Cards are available from the MasterCard® Prepaid Gift Card Home Page